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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. Kalkman and Dutton manage a multitude of marketing channels, from television to print to...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Good news for advertisers: offline sales have increased by a whopping 3,600 percent. For advertisers, Google says you should: Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then...

  3. Campaign Overload: How Search Marketers Can Overcome Fragmentation

    While 2011 may be a year of increased marketing chaos, it also holds considerable promise for forward-thinking advertisers. Today, marketers must deliver content on more platforms (web, mobile, social networks, TV, etc.and in more formats (text...