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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Exactly the effect advertisers spend hundreds of billions of dollars on each year to achieve in the form of commercials. Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied...

  2. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    The study revealed that 53 percent of small business advertisers optimize their ads only once per quarter. Improved relevancy through tighter, more targeted copy can help advertisers increase their quality score; as the score moves toward 10...

  3. 2013: Tipping Point for Mobile Ad Monetization

    While last year brought increased mobile engagement among advertisers, their mobile investments were still proportionally low. Ranging from calls – which reflect high quality leads across both traditional and digital platforms – to map views...

  4. Mobile Ad Revenue Outlook: Local Search Leads the Way

    This will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage (Google says 50 percent of mobile search is local); and the native capabilities of the device (i.e.location targeting).

  5. Top 10 High Impact Google AdWords Innovations to Watch Now

    Now in beta testing, advertisers can retarget their audience based on previous keyword search history, and serve the ads in search engine results page. Along with visitors to certain web pages or sections of a site, advertisers can target visitor...