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  1. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    The study revealed that 53 percent of small business advertisers optimize their ads only once per quarter. Still, one in four small business advertisers rely exclusively on broad match keywords, while one in five don't use a single negative keyword.

  2. Pros & Cons of the Top Mobile App Tracking Methods

    IFA can track you all the way through to purchase or app download giving advertisers more data to refine their ads and targeting. If users take the time to limit tracking, the information will still be sent to advertisers as a flagged notice and...

  3. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    It’s critical to find a network that is able to connect local business advertisers with a vast array of mobile local publishers. Blind networks: These generally work on a CPC basis, and are typically considered the largest in terms of publishers...