SEO News

Local Advertisers Ads Geo Targeted

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  1. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    For many advertisers, the ability to geo-target PPC ads is of utmost importance. Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you...

  2. Mobile Ad Revenue Outlook: Local Search Leads the Way

    There's lots of nuance, but examples can include display ads within defined geofences, or search queries refined by GPS or geo-modifier. This will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage...

  3. Yandex Geo-targeted Ads in Maps, Search Results Open for Business

    Russian search engine Yandex has introduced geo-targeted ads to its business directory. Here's what the new geo-targeted ads will look like. For example, Moscow advertisers would pay 9,450 Rubles (about $317) for a business listing, while Samara...

  4. Focusing Your Message from National to Local, Part 1

    The local Web site should carry through the same brand messaging, but will have a geo focus for the area being served and specific products/services tailored to that location. Messaging for this will be in the form of targeted general keywords (to...