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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Once mobile ads are served, advertisers should think about the experience the consumer will have. Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy. Shopping campaigns introduce a new way for retail advertisers to manage and report on PLAs, offering additional benefits in the...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Exactly the effect advertisers spend hundreds of billions of dollars on each year to achieve in the form of commercials. Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied...

  4. 4 Google Changes and How Online Merchants Can Adapt

    Here are three ways online merchants or advertisers can find search data (check out the full post here): Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and...

  5. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    The study revealed that 53 percent of small business advertisers optimize their ads only once per quarter. WordStream's study compared the performance of AdWords advertisers with static budgets over various lengths of time, and identified the top...