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  1. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience. Direct" traffic dropped on long URLs (like http://www.groupon.com/local/san-francisco/restaurants) when the...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who consistently appeared on subsequent search refinements (for instance, "oven reviews" and "convection oven reviews"). Users were indeed more likely to click on...

  5. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...