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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who consistently appeared on subsequent search refinements (for instance, "oven reviews" and "convection oven reviews"). Users were indeed more likely to click on...

  2. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy. Shopping campaigns introduce a new way for retail advertisers to manage and report on PLAs, offering additional benefits in the...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Exactly the effect advertisers spend hundreds of billions of dollars on each year to achieve in the form of commercials. Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied...