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  1. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    VeryPink boasts an average 10 percent view-through rate of people clicking on her TrueView in-search ads to view the video. Her upbeat, professional personality is definitely a competitive advantage, augmenting her freemium business concept...

  2. Google’s Mobile World & Vision for 2012

    Among the highlights: percent of residents own a smartphone.percent of smartphone users use a search engine at least one time per week.percent of smartphone users notice ads on a smartphone – 41 percent on search engines; 46 percent in an app; 25...

  3. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    We used our strongest tool – video – to inexpensively execute a campaign powered by Google, the company that has mastered the art and science of search, and is now putting brilliant video advertising techniques into the hands of advertisers large...