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  1. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. To test the value of online viewership and activity, OTRD reallocated 20 percent of...

  3. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    For many advertisers, the ability to geo-target PPC ads is of utmost importance. Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you...

  4. 3 Mobile Marketing Must Haves for the Holiday Season

    Mobile ad creative should provide users with the information they want, while allowing advertisers the flexibility and performance they need. By leveraging a combination of accurate location signals and mobile user search behavioral data...

  5. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Combine that with local listings’ impact on how businesses and brands are found on mobile and social sites and national advertisers are now viewing local search listings as a necessary component of their overall digital strategy.

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Good news for advertisers: offline sales have increased by a whopping 3,600 percent. For advertisers, Google says you should: Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then...

  7. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    It’s critical to find a network that is able to connect local business advertisers with a vast array of mobile local publishers. Blind networks: These generally work on a CPC basis, and are typically considered the largest in terms of publishers...

  8. Facebook Offers Small Businesses $50 in Advertising Credits

    Beyond the benefit of additional advertisers, Facebook would see increased revenue per advertiser; since the ads are run on a bidding system, more advertisers and more active advertisements increase the overall cost of a given click.

  9. Leveraging Facebook Ads for Obscure Charity Donations

    Nonaggressive advertisers and their precious nonprofit dollars are potentially at risk for a low Facebook ad quality score (read: higher CPCs). The goal for these ads, in addition to raising awareness, is to encourage donations, so we’ll add an age...

  10. Will Local Make up 70% of Mobile Ad Spending?

    Unlike national advertisers, 100 percent of SMB ads target specific geographic areas and are thus defined as local. In short, mobile local advertising, like most local media, includes both “national-localadvertisers (brands and agencies that...