Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and Nearby (on Android). First, I'll explain more about Local Search (called Nearby on Android), which is sitting in your...
After purchasing, Facebook creates three different types of advertisements for you that show in desktop and mobile news feeds, and on the right-hand column of Facebook. Here's what you need to know about Promoted Page Likes ads:
Dinan cites local relevance as a primary reason for mobile ad engagement. The Mobile-Local Sweet Spot Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch Facebook Seeks 7-Figure Price Tag for Summer Debut of Video...
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. They have the opposite problem of Google: Thousands of "feet on the...
BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth. Native social formats, including video and mobile-social advertising will be the principal market growth drivers.
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. A significant part of that business involves being able to monitor the success of mobile ad campaigns at the...
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) The New Inbox: The Intersection of Email, Mobile and Social Marketing Maximizing Twitter and Facebook Ads for Lead Gen...
A mobile search for pizza in the middle of the day should compel a different ad than a late p.m.search from home. It's been an imbalance between mobile search volume and advertiser demand that's kept ad rates low.
Enhanced Campaigns are a game changer because they make it much easier for small, local businesses to get ROI from mobile search ads – these are the types of businesses that stand to gain the most from mobile search, but (due to time and budget...
The name of the game was crafting bids and ad groups based on device-specific variances in anticipated search behavior (mobile users' local intent for example). But it's not so good for advertisers – especially early adopters who now have to wave...
There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad management, and competition from agencies' in-house platforms, as well as third parties.
Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. So, even if you do not target a local customer base specifically, mobile search provides an excellent opportunity to get in...
Marking an ad as "mobile preferred" gives Google some flexibility to judge which ads are more appropriate based on the user's situation. If a user is on a mobile device they will see ads that you have marked as "mobile preferred".
Ads Based on Context: Advertisers will be able to differentiate mobile preferred creative where an ad would appear if the query is from a mobile device. Mobile preferred creative will be a type of ad selection in AdWords.
Local information and deals will also be a critical must-have factor for effective mobile ad strategies. Results also indicated that local relevancy and local offers are the top two reasons mobile users engage with mobile ads.
It suggests that you can pay for more followers through advertising in search, display, maps and mobile: Ads are showing up in Google+ pages as a way to "get customers to your Google+ page. Small ads are now being seen by Google+ page managers.
