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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. Kalkman and Dutton manage a multitude of marketing channels, from television...

  2. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Local intent will boost that even further. That will create more usage, which will in turn boost search volumes; as search is the front door to browser based experiences. There's lots of nuance, but examples can include display ads within defined...

  3. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    For the low, low price of $1, some lucky participants scooped up the latest deal from Google Offers: a lifelong boost of good parking karma. Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making...

  4. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    Bid by Distance: Bid boost around locations When developing mobile ads, Smith recommended to efficiently capturing traffic by offering users the experience that is most desirable to them. Wells recommended setting up a separate mobile campaign from...

  5. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    Results were so hot, we didn’t want the campaign to end,” said Antal, who ended up pulling additional dollars into the effort to further boost the uptick in sales numbers. TrueView in-stream ads ensure viewers are engaged by enabling them to watch...

  6. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    Essentially, socially advocated mobile content has the potential to boost brand loyalty, and this can boost sales among nearby on-the-go shoppers. The biggest advantage Google has is its integration with other Google properties, like in its search...