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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing professionals located in the...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook tests Graph Search ads and debuts CPA bidding. Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch

  4. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Enhanced Campaigns are a game changer because they make it much easier for small, local businesses to get ROI from mobile search ads – these are the types of businesses that stand to gain the most from mobile search, but (due to time and budget...

  5. 3 Mobile Marketing Must Haves for the Holiday Season

    Therefore mobile ads should be relevant to the coupons, promotions, and product info available at each retailer location. From these location-specific mobile ads, customers can then click through to the retailer’s mobile application or website...