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  1. 3 Mobile Marketing Must Haves for the Holiday Season

    Mobile ad creative should provide users with the information they want, while allowing advertisers the flexibility and performance they need. Along with locally relevant ad creative, it’s imperative that advertisers develop mobile landing pages...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    For advertisers, Google says you should: Good news for advertisers: offline sales have increased by a whopping 3,600 percent. The Toilet Internet Service Provider (TiSP) project was a self-installed, ad-supported online service that was offered...

  3. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    It’s critical to find a network that is able to connect local business advertisers with a vast array of mobile local publishers. Blind networks: These generally work on a CPC basis, and are typically considered the largest in terms of publishers...

  4. Leveraging Facebook Ads for Obscure Charity Donations

    Nonaggressive advertisers and their precious nonprofit dollars are potentially at risk for a low Facebook ad quality score (read: higher CPCs). Go further and segment this group out a bit more, by individual celebrity, then serve up an ad with the...