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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Suppose I perform my Black Rain Boots query on my...

  3. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Mobile users and the need for responsive design. Bing Shares Ad Combination Performance Heatmaps These are questions Bing Ads tackled in a study of over 250,000 unique ads from multiple industries with more than 300 million ad impressions, in a 30...

  4. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Some accounts, of course, require a lot of extra elbow grease (possibly, many more campaigns and ad groups) in order to "speak to" local buyers. Take the time to look at the historical data before setting the bid adjustment or you will get nickel...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.