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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid search and social campaigns to ride the mobile wave. Its acquisition of mobile ad exchange, MoPub, certainly added to the company's push for mobile...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google announced it would be lumping desktop and tablet device data together with the release of Enhanced Campaigns in February 2013. Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during...

  3. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    PPC just ask the millions of advertisers who just upgraded to Adwords enhanced campaigns. Mobile ad copy versions. Or consider running email list only acquisition campaigns. Think of mobile as the second screen so other marketing tactics likely to...

  4. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Here are the top three new or completely overhauled ad extensions you should use in your mobile campaigns to increase clicks and conversions. Enhanced Campaigns are a game changer because they make it much easier for small, local businesses to get...

  5. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    Unlike Fortune 500 companies, most SMBs don't have the resources to invest in brand awareness campaigns that can take months or years to pay dividends. Search engines make it easy to find information such as phone numbers and directions to local...