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Local Ad Bia Kelsey

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  1. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at...

  2. How Big Data is Fundamentally Changing Local Search

    At stake is a pool of local advertising dollars estimated at around $130 billion, according to BIA/Kelsey. In this paradigm, monetization strategies typically involved ad-driven models (e.g. In January 2011, the Pew Research Center conducted a...

  3. Will Local Make up 70% of Mobile Ad Spending?

    Specifically, BIA/Kelsey sees the local portion of the total mobile ad market to grow from $404 million to $2.8 billion. Last week, BIA/Kelsey released its latest forecast, projecting U.S.mobile advertising to grow from $790 million in 2010 to $4...