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  1. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    The advertiser only pays when a viewer watches at least 30 seconds of the video without choosing to “skip” the ad, which counts as an increased view on YouTube. We used our strongest tool – video – to inexpensively execute a campaign powered by...

  2. 'The Power of Google' Senate Hearing is Must Watch TV Today

    Google has used the riches from its dominance in search and search advertising to expand into video distribution with YouTube, smartphone software with Android and Web browsers with Chrome. Their latest Droid phone ad even plays with the attitude...