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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. However, global brands are spending five times less on advertising in this region compared to North...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent. These and other changes will force retailers to remain agile and invest in new ad technology. Marin's methodology for the study drew a sample from the...

  4. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Ads appear when users first open the Foursquare app; they may see an ad based on their usage, location and history. The ad creation process is relatively straightforward. We've had over a million ad impressions during the private beta, and that was...

  5. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    Heavy social engagement and viral reposts add even further value to the effectiveness of the ad buy. As a knitter for more than 35 years and knitting teacher in local yarn shops, Perry now uses YouTube to share her charming instructional videos and...

  6. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Mobile ad spending is projected to reach $2.61 billion this year. Along with the expected increase in spending, the shift to “sexier” mobile ad creative has its own trajectory, with video and rich media headed toward an increase of more than 50...