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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. For a marketer, understanding that I searched for...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    IFA can track you all the way through to purchase or app download giving advertisers more data to refine their ads and targeting. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from...

  3. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Enhanced Campaigns are a game changer because they make it much easier for small, local businesses to get ROI from mobile search ads – these are the types of businesses that stand to gain the most from mobile search, but (due to time and budget...

  4. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss

    The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of...

  5. Mobile Ad Revenue Outlook: Local Search Leads the Way

    We'll also see premiums develop for location-targeted ads – a function of higher performance that's already evident from data shared by mobile ad networks. Facebook News Feed Ads), most mobile ad formats today fall into the main categories of...

  6. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    New mobile ad formats will also drive demand including Facebook's quickly evolving options like sponsored stories and app install ads. Growth drivers include smartphone penetration, location data, ad targeting innovation and advertiser evolution to...