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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Google’s Product Listing Ads (PLA) took over the...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. For a marketer, understanding that I searched for...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. If you were to just use the negative keyword "-baby", your ad might still appear on pages that contain the term "baby spinach" because the meaning changes...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    Using the Display Ad Builder and Google Merchant center, Google will update ads in a template with products from the merchant feed. Ads can be automatically created with AdWords provided graphics and formatting, then updated with the rating ad...