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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The price of a search ad versus a more traditional method of advertising is much more cost-effective. Consumers that were given the Test SERP would see the test brand's search ad present at the top of their Google search results (as pictured below).

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Before you start switching your Google ad campaigns for the Shopping update, be sure you understand the differences between PLAs and Shopping Campaigns, and why Google is updating ads. Retailers who want to create ad groups for products outside of...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs.

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. However, global brands are spending five times less on advertising in this region compared to North...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent. These and other changes will force retailers to remain agile and invest in new ad technology. The close of 2013 represented just over a year of the service...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  9. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Ads appear when users first open the Foursquare app; they may see an ad based on their usage, location and history. The ad creation process is relatively straightforward. We've had over a million ad impressions during the private beta, and that was...