Dinan cites local relevance as a primary reason for mobile ad engagement. The Mobile-Local Sweet Spot According to the report, 60 percent of consumers expect a business to be within walking or local driving distance from their current location.
Content Marketing Tactics from the Trenches: How to Execute a Blog really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative.
Advertisers will only pay for impressions when 50 percent of the ad is on screen for at least one second. Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the...
In the U.S.they grabbed 9 percent of clicks against 5 percent of ad spend. He adds that social ad platforms including Facebook Exchange are taking budget from other ad exchanges and networks. Focused on big brands and major advertisers, the company...
Local Search: Ad spend on local search is projected to grow from $1.2 billion to $9 billion by 2017. Where ad spend goes, optimization spend will follow. Vendors like UBL can be a real help here by providing bulk management and verification of...
Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location information and phone numbers in mobile ad campaigns can positively influence purchase decisions on both sides of the...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Yelp has an edge here, as it brings engineering and product focus together with direct local ad sales. That's not to ignore its already woken status as an 800 pound gorilla in general; but because its local ad monetization has stalled out for the...
Others (myself included) saw it in a broader view – ad targeting, yes.but it was also a great addition to the tie-ins that they needed to build out a massive entity database. As Matt Cutts cited at SES San Francisco last year, if you're looking for...
The company projects that local ad targeting and campaign management will continue to improve moving into 2017. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend...
Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL will account for 1.1 percent. What makes an ad engaging or compelling?
Then, of course, came Google with its game-changing algorithmic tweak: the triple-win formula whereby ad position was determined by bid multiplied by click through rate. You can still set up campaigns and ad groups without a lot of knowledge or skill.
But fear of being wrong didn’t stop marketers from capitalizing on the forbidding idea with movies, television programs, and ad campaigns. SkyRocketSEO believe in actively engaging in their local community and supported the homeless charity...
Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. A significant part of that business involves being able to monitor the success of mobile ad campaigns at the...
I’ll be presenting a step-by-step process for planning, setting up, executing, and reporting on Twitter Ad campaigns as well as offer ideas on how you can test specific elements to optimize your budget for lead generation and customer acquisition.
A mobile search for pizza in the middle of the day should compel a different ad than a late p.m.search from home. Ad Copy: What the ad says is almost as important as where it shows up. Ad Placement: This includes focusing ad dollars on the context...
Ad copy content and landing page creation are handled at a category level and can be used, with geo-fencing techniques, among multiple geographies. The Search Agency has launched an automated alternative that lets search resellers get better...
The first ad was for Amazon. Recently I saw a TV ad by eBay for designer jeans. No eBay PPC ad or SEO listing showed up. Our summary, much like a weight loss ad: “Not typical results, your results may differ.
Using the same keywords on Baidu showed Nokia has bought Brand Zone, an ad format featuring brand logo, deep links, and images that dominate above the fold: Baidu also has a monopoly over the paid search market in China with its Brand Zone ad...
