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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Consumers that were given the Test SERP would see the test brand's search ad present at the top of their Google search results (as pictured below). The price of a search ad versus a more traditional method of advertising is much more cost-effective.

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google Product Ads use AdWords_labels in your inventory file to create custom ad groups. Before you start switching your Google ad campaigns for the Shopping update, be sure you understand the differences between PLAs and Shopping Campaigns, and...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a local dealer whose ads appeared on the SERP for four of his five searches. However, search marketers should also be mindful that a...

  5. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said they used the local information found in an ad. Seventy-three percent of smartphone users said directions were important in an ad; 78...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  7. Google, Where’s My Car? Google Now Adds New Parking Location Card

    Perhaps there will be local ad targeting based on parking location in the near future? Have you ever spent what seems like hours roaming around a large parking lot searching for your car? With the click of a button, a new Google Now update can save...

  8. Yandex & Google: A Big Change for Russia's Display Ad Market

    The system holds a specific ad space while the user is loading a website and the winning bidder pays the second highest bid. Ad networks: The most stable element of Russia's advertising market. These allow publishers to sell the rest of the traffic...

  9. Stimulate Your Search Marketing Creativity With the Random Input Technique

    We've tried all the ad angles we can think of, and we're still not making progress. Let's say I'm selling a local organic vegan food delivery service. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and...

  10. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. Customize Your Creative Based on the Local Market If you're looking to grow your business...