SEO News

Local

RSS
  1. Can Groupon Break Into the Search Market?

    Next up is a plan to tie listings to reservation sites and scheduling services, ensuring that users can find and buy from local businesses without leaving the site. In an effort to move beyond your inbox, discount aggregator Groupon recently...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  3. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    Customized results and local intent further impact the results page and inevitably influence click through rates. Heuser: Certainly the percentage and thereby the value behind ranking in the first position on a mobile was interesting, but I believe...

  4. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    My journey started back in 1998 when one of my former college classmates and I decide to make websites for local businesses in New England. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for...

  6. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  7. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Local Campaign: RKG Mannix Marketing, Inbound Marketing Campaign for Acquisition The Absolut Company, AbsolutDrinks.com SEO Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the...

  8. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  9. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. Determine where your local business data is currently hosted and take inventory.

  10. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management couldn’t have come at a better time. Working with an agency like Covario as it becomes part of...

  11. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Partners can do geo-targeting that puts their message to their local area, which can target their customers. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote your...