AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users as well as to streamline the process. It will also enhance those local businesses who are setting up Google...
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. Since looking at Facebook's moves in local search last month, much more has come to light.
In an article for Search Engine Watch earlier this month, Guillaume Bouchard forecast how to optimize for Google Now, citing local SEO as something to keep an eye on. At the event's keynote yesterday, Singhal said he always dreamed of building...
By 2000, an emerging focus was CRM (customer relationship management) platforms that were web-based, as opposed to software that had to be installed on local servers and computers within a company (“the cloud” is over twenty years old).
Much like its main rival however, Google Play Music All Access allows users to browse tunes by genre, with options also available to look through popular and local tracks. Google has confirmed earlier rumors that it was working on a streaming music...
Mobile isn’t just for finding local merchants to start the shopping experience. Earlier this month, we learned that local search via non-PC devices more than quadrupled in 2012, according to a study by the Local Search Association.
Mobile specific sitelinks open up opportunities for additional massaging with a local emphasis like directions or local specials. A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late.
The third edition adds a new chapter on local SEO that will have you optimizing like a boss. Optimizing For Local Search Local SEO is more important than ever. One of the all-new chapters in the book, Optimizing for Local Search, introduces the...
Then there are the local, smaller companies. Starting and being a small business is a scary thing, especially with all the big businesses out there that you will likely have to compete with. A competitive edge is something that you always want to...
For example, a local cupcake shop may ask an SEO agency to help them with their local online marketing. Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn't an if question.
Local currency code You've heard it before, aggregate data is meaningless to achieving your business objectives. To truly know how your inbound marketing is shaping up, you need to look at segments of data.
I've had good success in recruiting local artists on Craigslist in the art/media/design jobs section. Start following people that would be interested in the event as well as local news people. Local news types may pick up on the story.
Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through the results.
Yelp has remained a leading review site for local businesses for quite some time. According to Review Trackers research, people searching Yelp for local businesses spend 2.5 times more time on a Yelp listing with photos.
After heavily testing Local Graph Search, it's pretty clear that likes are a factor. Without further ado, let's jump into local ranking factors for Graph Search: Start Ratings in Local Graph Search: In my first post on Graph Search, I explained its...
Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for local SEO will play a key role in staying ahead of the mobile search game.
Bright Local has done a refresh of their 2011 Local SEO Industry Survey and there are some surprising results. Bright Local also discovered that 70 percent of customers were paying under $1,000 per month for SEO services, while the most SEOs handle...
The link, which had been located in Google's "More" drop-down menu option, is no longer there, meaning local businesses can only be found via search (paid or organic), Google+ Local, or Google Maps. Do you think Google is working on a rebranding of...
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
I recall back a few years ago to a local client that we had been working with primarily for PPC across three of their companies. In this past few weeks my company has met with several potential clients and partners whom, whether they know it or not...
