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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively. Unfortunately, amidst the excitement, it seemed that its impact on search – especially for...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For example, if someone is searching for "blueberry muffins" we have to be prepared to understand if they are looking for a recipe or a local bakery that sells blueberry muffins. On search engines, it's all about the keyword.

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    Now if you were to chart everything I just told you, you'd likely get a graph more complicated than this Local Search Ecosystem chart. Let's look at examples of quirky cookie behavior, techniques for campaigns with multiple use case pages, and...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter is now part of mainstream media and an integral player of many organization’s news and information cycle whether you’re a mainstream media personality, local journalist, small business, personal brand, agency, CEO, or Fortune 500 company.

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    One-third of tablet users do indeed look for information related to their location – be it local events, area restaurants, or even a business phone number. Due to their size, tablets were often known for highly illustrative, branded experiences...