The Mobile-Local Sweet Spot According to the report, 60 percent of consumers expect a business to be within walking or local driving distance from their current location. So how should local business respond to this data?
Choose some individuals or local institutions to send your news to before you release it to the public at large. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
Most of the time there's a reason for less results, commonly local results or expanded sitelinks. Are you seeing less than 10 results in your Bing search results? There's a reason for that. Starting last week, Bing began changing up their search...
Twitter Testing New Local Discovery Features — And It’s About Time – AllThingsD"Twitter is in the process of testing a new feature that lets you discover tweets from people within a certain distance of your location.
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
Another instance involved a UK local law enforcement agency's request to take down a YouTube video that falsely portrayed an official wearing a racist uniform. Local law enforcement also asked that another YouTube video be taken down because it...
Jade Wang, Community Manager, Google+ Local But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. These resources range from beginner's guides to over-your...
In general, smartphone users look for local information while they're on the go. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns.
On searches that trigger Google local results, Google will mark links to its reviews as "Google Places Search", and also include the option to search local results on three "other relevant providers" to the right on desktop searches, or "Other...
Every site audit should include a look at the client’s local, GPS, and business listing presence. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
Give them the same attention and process you would give someone local. You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal with different...
Not only that, local journalists will be more inclined to connect with you because you are local – a connection that you wouldn’t have with reaching out to national outlets. At Pubcon, which is taking place in New Orleans this week, presenters are...
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Since local relevance is a high priority for mobile users in...
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. LOCAL A new analysis says Google Image Search traffic is down 63 percent on...
I'm frequently asked who's winning in local. In the last few weeks alone we've seen some impressive numbers to support both local search usage, and SMB advertiser adoption. So the question becomes what can be expected once Facebook does actively...
We need to step up our offering to stay competitive in the Local space, so we are redoing a lot of the categorization and making big improvements to the search functionality. As search became more localized, we built and launched BOTW Local to help...
Yahoo also today revealed a weather app for iPhone users, which brings together crowdsourced images from Flickr with local and international forecasts. Yahoo has updated its email app for iPad and Android tablets to allow users to make use of...
Optimizing for Local Markets Developing apps require different skills than traditional website development. Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking.
As Matt Cutts cited at SES San Francisco last year, if you're looking for poison control in an emergency, it makes sense that Google immediately provides you with the local number at the top of the page, rather than making you click through to...
