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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. Determine where your local business data is currently hosted and take inventory.

  2. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management couldn’t have come at a better time. Working with an agency like Covario as it becomes part of...

  3. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Partners can do geo-targeting that puts their message to their local area, which can target their customers. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote your...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S. Not everyone complained after the latest local algorithm update. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Local Link-Building If you can have one great national idea, think of how you can spin it into lots of local angles. This generated great London/national coverage, but then opened up lots of local PR, blogger, and social opportunities afterward.

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Direct" traffic dropped on long URLs (like http://www.groupon.com/local/san-francisco/restaurants) when the SEO was essentially shut off. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global...