Local link building is too often overlooked within link building campaigns. I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping drive relevant and...
Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively. Unfortunately, amidst the excitement, it seemed that its impact on search – especially for...
For example, if someone is searching for "blueberry muffins" we have to be prepared to understand if they are looking for a recipe or a local bakery that sells blueberry muffins. On search engines, it's all about the keyword.
His series is a good example how to incorporate local and topical terms/ideas to attract attention and links using a group of people. Gaz Copeland: I do a lot of work with a local photography business and one of the regular pieces of content we...
The location report in Google Analytics is good to look at, whether you're a global business or a small local business. Whatever the size of your business, you can gain valuable insights from the Google Analytics location report.
The viewfinder of her glasses with built-in Now functionality will guide her seamlessly throughout her day in a unfamiliar locale, presenting visual maps and directions to her calendared meetings, flashing safety alerts, translating price tags...
Some will benefit most from local optimization; others are geared towards mobile search. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change.
Now if you were to chart everything I just told you, you'd likely get a graph more complicated than this Local Search Ecosystem chart. Let's look at examples of quirky cookie behavior, techniques for campaigns with multiple use case pages, and...
The view has changed over the years – from 10 blue links to maps to local search to universal search and personalization. Finding opportunities in a competitive business can sometimes be the difference between success and failure.
Twitter is now part of mainstream media and an integral player of many organization’s news and information cycle whether you’re a mainstream media personality, local journalist, small business, personal brand, agency, CEO, or Fortune 500 company.
Local businesses If you haven’t started using structured data with Google to help your websites yet, Google has introduced some new tools to make it easier for webmasters to provide structured data for their webpages.
When it comes to local online marketing, visibility is incredibly important. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain...
Results from local files, apps, and settings are easily accessed in the same convenient view by scrolling to the left. If you have Windows 8, Microsoft says it's going to revolutionize your search experience now that Windows 8.1 is landing.
Con: Runs from your local machine and is based on the unwanted practice of link trades. When multiple links are removed or changed within a short timeframe this is a strong signal to search engines that these links could have been acquired...
It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid. However, local and regional online payment sites continue to gain trust and confidence with users abroad.
I played with some local search questions, too, like: "Are there cupcakes in San Diego? to which Google replied: "There are several listings for cupcakes near San Diego," and then showed me local search results.
Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.
One-third of tablet users do indeed look for information related to their location – be it local events, area restaurants, or even a business phone number. Due to their size, tablets were often known for highly illustrative, branded experiences...
American Chocolate Week is held every year around the third week of March - you could take part nationally or you could piggyback and target some stories to bloggers or local press. SEO and public relations have much potential for synergy.
Brands with multiple brick-and-mortar locations or advisors, however, face an opportunity perhaps 40 times as great when marketing at the local level. According to a study by Mainstay Salire, local Facebook pages receive five times more marketing...
