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  1. Product Listing Ads: How to Maximize Your Returns

    You load all your product inventory into a feed (a structured spreadsheet, with an entry per product and descriptive fields determined by Google – e.g. If they've taken a fraction of your overall account management time to look after, but delivery...

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site? For example, would you spend 2 hours of a marketing...

  3. SEO Diagnostics: Urgent & Preventive Care

    For example, if you notice you have a slow page load time in WMT, then that might explain why you have a high bounce rate for the same page in Google Analytics. Set image dimensions and compress your images, which reduces page load time.

  4. The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]

    Actually there's a lot of information here about PageRank, which is good since we don't see a load of articles that talk about this currently. From my perspective, a lot of people (SEOs and non-SEOs) dive into link building without taking the time...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Once the customer or public is involved with tactics, a load of intangible factors – potentially good or bad – come into play that are difficult to measure, even as an estimate. Social Leads (One-Time Value) 13.

  6. Google Catalogs Design Tips: How to Best Showcase Your Products

    In the tablet version of Google Catalogs the annotations load automatically. While stuffing each available inch of the catalog page with product images and small text is a time honored tradition in the print world, in the digital world it may not...