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  1. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    During your audit for the page, you find that new images on the pages were not sized and compressed correctly and your page load speed has gone up dramatically. You fix the image issues and verify that the page load speed has decreased and make a...

  2. Google Images Easter Egg: Search 'Atari Breakout' to Play Image Breakout Game

    The regular image results will load briefly, before your screen transforms to "Image Breakout". You'll lose a ball every time one touches the bottom of the screen. Hint: If you can make a hole and shoot your ball into that opening, your ball will...

  3. Product Listing Ads: How to Maximize Your Returns

    You load all your product inventory into a feed (a structured spreadsheet, with an entry per product and descriptive fields determined by Google – e.g. If they've taken a fraction of your overall account management time to look after, but delivery...

  4. Penguin 2.0 Forewarning: The Google Perspective on Links

    If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site? For example, would you spend 2 hours of a marketing...

  5. SEO Diagnostics: Urgent & Preventive Care

    For example, if you notice you have a slow page load time in WMT, then that might explain why you have a high bounce rate for the same page in Google Analytics. Set image dimensions and compress your images, which reduces page load time.

  6. The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]

    Actually there's a lot of information here about PageRank, which is good since we don't see a load of articles that talk about this currently. From my perspective, a lot of people (SEOs and non-SEOs) dive into link building without taking the time...