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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert. There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista...

  2. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    If you shorten any product titles, remember to keep in mind the impact of SEO, UX, and your store's focus and branding. If your data feed contains MPNs longer than 70 characters, you'll need to shorten them to be accepted with Google's Shopping...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when migrating your stand-a-lone mobile website into your existing desktop website.

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Remember, Google is getting a lot of its engagement data from users visiting these pages. I’ll give you a second to read that last line again. Also, remember the reports we ran earlier to find top landing pages from mobile?

  5. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Then when you send in your pitch, it will seem vaguely familiar but chances are low that they'll be able to remember exactly where they've seen you before. Most important to remember here is to not pitch journalists directly on Facebook, since they...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that same brand. Or, "If they've bought 1 specific product, we'll serve them...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Here are a few takeaways for global advertisers to remember for the future. Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. Even if you aren't a soccer fan ("football" to the rest of the...