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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Remember, Google is getting a lot of its engagement data from users visiting these pages. I’ll give you a second to read that last line again. Also, remember the reports we ran earlier to find top landing pages from mobile?

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Then when you send in your pitch, it will seem vaguely familiar but chances are low that they'll be able to remember exactly where they've seen you before. Most important to remember here is to not pitch journalists directly on Facebook, since they...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that same brand. Or, "If they've bought 1 specific product, we'll serve them...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Here are a few takeaways for global advertisers to remember for the future. Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. Even if you aren't a soccer fan ("football" to the rest of the...