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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Once you've created your new Shopping Campaign, remember that your old Product Ads are pulled from the same place as your Shopping Campaigns – your product inventory. Remember Shopping Campaigns break out each subsequent ad group from the All...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    If you implement ABR today, you'll have fresh data to analyze tomorrow. Remember, the next update is only a few weeks away. And I'll be writing more posts covering my findings in the coming weeks. That included clients that saw recovery and new...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    By shifting the focus to strategizing about audiences (rather than just producing content), you'll be able to answer some key questions regarding who your content is intended for. Remember that content calendar?