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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Then when you send in your pitch, it will seem vaguely familiar but chances are low that they'll be able to remember exactly where they've seen you before. Most important to remember here is to not pitch journalists directly on Facebook, since they...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that same brand. Or, "If they've bought 1 specific product, we'll serve them...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Here are a few takeaways for global advertisers to remember for the future. Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. Even if you aren't a soccer fan ("football" to the rest of the...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Once we are able to publicly discuss the details, I'll share them with you – but your main takeaway for now is that you need to continuously new ideas and betas. Remember, these efforts are challenging but they will help your campaigns.

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Once you've created your new Shopping Campaign, remember that your old Product Ads are pulled from the same place as your Shopping Campaigns – your product inventory. Remember Shopping Campaigns break out each subsequent ad group from the All...

  6. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    If you implement ABR today, you'll have fresh data to analyze tomorrow. Remember, the next update is only a few weeks away. And I'll be writing more posts covering my findings in the coming weeks. That included clients that saw recovery and new...