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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and infographics is great for those of us living in the top of the funnel. But the data and insights can also help improve "top of funnel...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It was never intended to be a social media platform. The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious and protective of our...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    He is also the host of the social TV web series, “The Pulse on Lost Remote”. The web, social media, and mobile have evolved TV into a multi-screen experience that transcends devices. His opening keynote is titled, “Social TV: How Marketers Can...

  4. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Offer Extensions are Google’s latest attempt to get in on the deal space made popular by companies like Groupon and Living Social. With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average...

  5. Visual Storytelling: The Key Weapon to Content Marketing

    Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online. This might seem rudimentary, but when it comes to imagery in social networks in general, it’s...

  6. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Some try the "share to grab a bargain" option to incentivize social sharing, others get even more inventive. The times we have seen great ideas die through a simple lack of structure, or a team full of great creative not living up to expectations...

  7. SEOs: Will You Negotiate a Salary Increase in 2013?

    Unsurprisingly the highest rates are paid in New York and San Francisco, with higher rates paid in general on both the East and West coast, but nonetheless, it seems that roles are well paid across the country, with Chicago, Seattle, Atlanta and...