It’s a little like living on the "right" road. Social Signals Many SEO pros believe that social signals will play a more significant role in the next iteration of Penguin. While social authority, as it is becoming known, makes a lot of sense in...
He is also the host of the social TV web series, “The Pulse on Lost Remote”. The web, social media, and mobile have evolved TV into a multi-screen experience that transcends devices. His opening keynote is titled, “Social TV: How Marketers Can...
Offer Extensions are Google’s latest attempt to get in on the deal space made popular by companies like Groupon and Living Social. With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average...
faced by us all as we move further into this new way of living and working, and how shifting to a more human approach enables us to unlock the full potential of all that technology has to offer a modern society.
Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online. This might seem rudimentary, but when it comes to imagery in social networks in general, it’s...
Video is great for engagement and because of the intrinsic social sharing options in video it is great for rankings. Social Search Integration No doubt, you've heard lots of buzz about social search and how Google +1’s and shares are going to be...
Ignoring Social Signals Social media, including your blog, is a way for you to build relationships. Thankfully most blogs and websites nowadays have social sharing buttons of some sort. I'm not going to dive face first into the automated tools...
Some try the "share to grab a bargain" option to incentivize social sharing, others get even more inventive. The times we have seen great ideas die through a simple lack of structure, or a team full of great creative not living up to expectations...
Unsurprisingly the highest rates are paid in New York and San Francisco, with higher rates paid in general on both the East and West coast, but nonetheless, it seems that roles are well paid across the country, with Chicago, Seattle, Atlanta and...
The social signals are still in their infancy and there is no exact study yet that clearly shows a true correlation of the social signals without being merged with the link signal. It all starts with Google, doesn’t it?
However, to truly “optimize” (meaning “make it as good as it can be”), I firmly believe that the smart move is to engage someone who really does this for a living. Would the IT guy know how to conduct meaningful keyword research or a competitive...
SEO has evolved into a series of webmaster best-practices mixed with well worded descriptive content, participation and promotion in social media, and ongoing page or site modifications based on analytic data.
Recently I took an inventory of the many social media type services I've created an account for, and I discovered I couldn't find them all. For those of us who earn a living online, it's even worse. The reality as a content publicist (a.k.a.link...
Naturally this enhanced freshness functionality is also a piece of Google’s social media trending equations. Based on our top 10 analysis of Google updates made through July, the search engine is certainly living up to industry expectations this year.
In what has become a meme, CEO Larry Page referred to Google+ as the company’s “social spine” in an earnings call earlier this year. To gain some perspective, consider that every day: percent of Internet users access a search engine percent send or...
If you own a business that sells locally, chance are you’ve contemplated running a deal with a group buying site like Groupon, Living Social or Google Offers. The draw is obvious: they have huge email databases of known buyers in exactly the...
Twelve percent of all Internet users said they use this particular social site. Further, who are the people behind the rise of photos and videos as social currency? Fifty-six percent of percent identify as either a content creator or curator and 32...
For those still making a living at writing web content, along comes DataPop and their Creative Science platform to spoil the party. Maybe in a few years, it will be able to populate social media feeds.
However, I'm leaning more and more towards using social media because the results aren't as volatile – no algorithm changes on Twitter! I'm big on looking at everyone's backlinks (naturally) so if you're well versed in digging into that, go for it...
The moral of the story is: Superficial KPIs like fans, friends and followers don't define a successful social media strategy any more than a glance means the same thing as being a lover. Additionally, her customer base would be roughly 4,000 women...
