With the rise of smartphones and mapping apps we're living in the era of local search and discovery. ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget.
I've often found that targets are easy to find in most industries, but ones that have the ability to link to you and / or have a large social following are harder to come by. A few years ago the blogosphere seemed to have a lot more debate and it...
Kris has sprinkled these phrases in all of her online properties – from websites to social profiles. Here's a sample: "Dear Life: For people who love what they do for a living, diners, clean air, and a body that serves me.and Ella Fitzgerald, thank...
This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and infographics is great for those of us living in the top of the funnel. But the data and insights can also help improve "top of funnel...
It was never intended to be a social media platform. The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious and protective of our...
It’s a little like living on the "right" road. Social Signals Many SEO pros believe that social signals will play a more significant role in the next iteration of Penguin. While social authority, as it is becoming known, makes a lot of sense in...
He is also the host of the social TV web series, “The Pulse on Lost Remote”. The web, social media, and mobile have evolved TV into a multi-screen experience that transcends devices. His opening keynote is titled, “Social TV: How Marketers Can...
Offer Extensions are Google’s latest attempt to get in on the deal space made popular by companies like Groupon and Living Social. With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average...
faced by us all as we move further into this new way of living and working, and how shifting to a more human approach enables us to unlock the full potential of all that technology has to offer a modern society.
Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online. This might seem rudimentary, but when it comes to imagery in social networks in general, it’s...
Video is great for engagement and because of the intrinsic social sharing options in video it is great for rankings. Social Search Integration No doubt, you've heard lots of buzz about social search and how Google +1’s and shares are going to be...
Ignoring Social Signals Social media, including your blog, is a way for you to build relationships. Thankfully most blogs and websites nowadays have social sharing buttons of some sort. I'm not going to dive face first into the automated tools...
Some try the "share to grab a bargain" option to incentivize social sharing, others get even more inventive. The times we have seen great ideas die through a simple lack of structure, or a team full of great creative not living up to expectations...
Unsurprisingly the highest rates are paid in New York and San Francisco, with higher rates paid in general on both the East and West coast, but nonetheless, it seems that roles are well paid across the country, with Chicago, Seattle, Atlanta and...
The social signals are still in their infancy and there is no exact study yet that clearly shows a true correlation of the social signals without being merged with the link signal. It all starts with Google, doesn’t it?
However, to truly “optimize” (meaning “make it as good as it can be”), I firmly believe that the smart move is to engage someone who really does this for a living. Would the IT guy know how to conduct meaningful keyword research or a competitive...
SEO has evolved into a series of webmaster best-practices mixed with well worded descriptive content, participation and promotion in social media, and ongoing page or site modifications based on analytic data.
Recently I took an inventory of the many social media type services I've created an account for, and I discovered I couldn't find them all. For those of us who earn a living online, it's even worse. The reality as a content publicist (a.k.a.link...
Naturally this enhanced freshness functionality is also a piece of Google’s social media trending equations. Based on our top 10 analysis of Google updates made through July, the search engine is certainly living up to industry expectations this year.
In what has become a meme, CEO Larry Page referred to Google+ as the company’s “social spine” in an earnings call earlier this year. To gain some perspective, consider that every day: percent of Internet users access a search engine percent send or...
