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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    It’s a horrible place to live. I’ve provided an image below that depicts the various levels of danger when it comes to algorithm updates. Since you are on the fringe of the strike zone, you can easily get hit by subsequent algorithm updates.

  2. Last-Minute SEO - Here Come the Holidays!

    Organic Search Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Not all of it is search. What about algorithm shifts from updates such as Panda, Penguin, and...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many terms are used within the search industry. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Again, though, if you lose 50 percent of your content overnight, feel...

  5. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. In the early 2000s, search engine marketing (SEM) was originally...