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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. UserTesting.com presents a way for you to send real live people on the same journeys your...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...