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  1. 26 Free Must-Have Tools for PPC Success

    It's even possible to have multiple users editing them at once – something you can't do with Microsoft Office. OK, it's free if your computer has Microsoft Office, which 90 percent or so of us do. Microsoft Outlook and Spotify were two that Lisa...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  3. 14 Tips on How to Become a More Efficient SEO Professional

    Most SEO professionals will spend time in Microsoft Office. WriteMonkey is a word processor with a totally stripped back user experience that can help with longer consultancy documents or blog posts. It’s important to stay up to date when you work...

  4. Future Forward - Shifts in the Digital Revolution at #SESLON

    In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on the changing web and the importance of context and...

  5. How to Create a Social Media Editorial Calendar

    Microsoft Excel: This is the trusted standby and go-to solution that can be at least used as a step one in mapping out a strategy. For example, in the first three months you might map out to produce 40 pieces of content total that is divided into...

  6. Pot (Microsoft) Calls Kettle (Google) Black on Privacy

    That’s the gist of a new Microsoft ad blitz (and also a blog post) from one of Google’s biggest rivals, Microsoft (image below). Instead of having horrible, evil products like Gmail, Google’s search engine, Google Docs, or Google’s Chrome browser...

  7. 'The Power of Google' Senate Hearing is Must Watch TV Today

    CEO Rich Skrenta noted that the products Apple has brought to market have done far more damage to Microsoft than the Department of Justice lawsuit they faced in the 1990s. Additionally, All Things Digital reports Schmidt will testify that...