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  1. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Search Engine Watch (SEW) asked Mike Proulx (MP) five questions about his upcoming keynote. Here are his answers: Since Twitter is open and public, it acts as television’s backchannel filled with real-time commentary and conversation – And it’s not...

  2. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The psychology of buying is a subject that has attracted a lot of interest over recent years as marketers search for ways of fine tuning campaigns. In many respects conversion rate optimization requires as much specialist skill as technical search...

  3. Nomenclature: The Industry Case For and Against SEO

    Long Live, er, the Other SEO after witnessing the panic caused by the universal search rollout. In the past four years or so, we’ve seen varying levels of hysteria over Google Suggest (later renamed Autocomplete), Search Options, Social Search at...

  4. Bing's Best Features are the Ones You Didn't Know Existed on Live Search

    Last fall, Microsoft incorporated Farecast flight search with Instant Answers in Live Search. If you weren't using Live Search (and let's face it, most of you weren't) then you're likely to be a little more impressed than you should be with Bing.