Long Live Online Marketing This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than...
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. Then in a Google Webmaster Help video, Cutts went...
Two hours and 45 minutes into a 3-hour keynote, Page took the stage giving what almost could be described as an elevator pitch or Google infomercial followed by over a half hour of live question and answer with the audience.
What there hasn’t been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it. Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM technology has been used in...
When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. Google+, as a Google product, means it will undoubtedly be integrated into other developing...
As I explained in my blog post about BeastRank (right before Graph Search went live), I fully believe that likes, shares, comments, etc.could impact Local Graph Search rankings. On January 15, 2013, Facebook released Graph Search, which is the...
Bing followed it up with man-on-the-street live tests in front of rolling cameras in the San Francisco Bay area. Based on a comparison of web search results pane only; excludes ads, Bing's Snapshot and Social Search panes and Google's Knowledge Graph.
Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad.
Just make sure the staging domain cannot be indexed by search engines! A company's executive team should sit with the lead designer to go through call-to-action formats, header formats, and all of the other minutiae that can affect user experience...
The Yahoo app lets users search for news topics they are interested in and displays summarized versions of chosen articles. Endless newsfeed gives Yahoo users a live updating newsfeed. Mayer also touted an improved search experience, featuring...
A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...
When new pages and posts are created it may take some time for that new URL to be indexed by search engines (depending on the site’s crawl rate). Not indexing quickly or often enough means your site could miss some big organic search opportunities...
Prior to paid Google Shopping, where an online merchants listings appeared on Google search was wholly up to Google. You need to control the feed to be able to control the errors in the Google Merchant Center just to make sure your products are...
How do we, as search marketing professionals, defeat the legacy of spam? We now live in different times, but the way SEO professionals operated just a few years ago has created a powerful legacy in our industry: the legacy of spam.
Results for the championship game are still clearly presented upon completing a search, alongside an abundant 419 million results. In an initial search for "march madness", Google is continuing with their March Madness bracket straight up until the...
Expect this process to accelerate now the search giant has so much data on "spammy links" and swathes of link profiles getting knocked out overnight. We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs...
Nearby renamed Local Search on iOS. Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL will account for 1.1 percent. Google Shopping integrations in universal search...
The SES Toronto agenda is live, and the SES team is still accepting speaker proposals until April 12. SES Toronto will cover topics such as search engine optimization (SEO), paid search (PPC), social media, content marketing, local, web analytics...
Prospecting: what it is and ways to do it, such as using advanced search queries or tools Outreachers forgetting to follow up with a contact, which could lead to a placement not going live or missing out on potential opportunities (as it's not...
According to their representatives, Conductor specializes in sharing with search metrics and has been attending SES New York for two years. Their “customer success team” assists big name clients such as FedEx and REI and concentrates on search...
