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  1. Introducing the Local Marketing Adoption Curve

    Where does your brand live on the "Local Marketing Adoption Curve"? Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks.

  2. 3 Building Blocks for Content and Search Marketing Success

    The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem. Content has become the catalyst that drives demand and fuels...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    It’s a horrible place to live. As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Search is continually growing as an important revenue source for e-commerce businesses. Dynamic Search Ads Bidding by keyword in standard search campaigns will always give us the most control. If your search queries are very brand-heavy, there is...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our SEW readers with the SAP viewpoint on how they...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions...