As I explained in my blog post about BeastRank (right before Graph Search went live), I fully believe that likes, shares, comments, etc.could impact Local Graph Search rankings. I'm glad Facebook launched Graph Search, since I often joked that the...
Live with passion and purpose. Social dashboards indicate Facebook marketing fashion changes by the season. In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and stay on a regular diet...
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. In essence, influence means you're inspiring others without having direct control over whether they take action.
YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong".
As of March 31st, they were employing almost 16,000 keywords, and go figure, that number has plummeted tremendously in the past few days as the live update confirms. It has finally come to a close with the University of Louisville Cardinals...
To enable this massive online effort, the in-house team curates thousands of images of Australia sent to them by Australians who currently live there and by foreigners who’ve visited in the past. Ultimately, we want our four million Facebook fans...
Live Programming for a Connected Audience: ESPN at SES New York 2013 – SESConference Expo YouTube Channel Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
When your only-day time communication is taking place with your cats, instead of real-live people. Literally, get back to work. In a memo leaked round the Interwebz, Mayer told her staff (and accidently, the world) about her vision to create a more...
However, most SEO professionals live on the web, where distractions are myriad and something new crops up almost every minute. If you’re at work, you know there are things that you could be doing right now to improve your website’s SEO.
It's been re-imagined for many screens, making ads simpler in the contextual world we live in today, yet providing the right reporting and platform to work with. BIA/Kelsey's Leading in Local Conference in Boston this week spotlighted Google's...
We find the outlets where our demographics live, and work to position our brand as the expert that audience turns to when they need answers. Why can't we look at search marketing from the perspective of encouragement?
Live surveys can be an invaluable tool to help get a sense of what users like about your content, what they don’t like, what else they’d like to see to improve the page or to make a purchase. The SEO world continues to shift its collective focus to...
If you have both campaign and ad group sitelinks live, the ad group level extensions will trump campaign. You need only monitor #enhancedcampaigns on Twitter to see the full spectrum of thoughts from opinionated PPC practitioners.
From Windows Phone to Windows 8 and even Xbox Live, the theme previously known as "Metro" brings tiles of various sizes and colors to the user experience. Bing rolled out a trio of changes this week. In addition to revamping the design of Friends...
Here's a recap of more live coverage of SES London 2013 Day 3: In the SES London Day 3 keynote, Weintraub talked about methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics.
Consider tablets for live blogging events, smartphones for non-personal social accounts, video cameras for interviews, video or photo shoot staging supplies/fees, etc. Check out these handy formulas for calculating tangible social media benefits...
If you're having trouble figuring out when an ad launched, you can use labels to filter and identify when an ad went live. PPC allows you to easily split test ads. Better ad copy is a big competitive advantage.
We often don’t see these ideas perpetuated because they are good, but because we live in the age of resharing, retweeting, regurgitating and repurposing. Everyone is doing it you should try it too! Right?
The evening ended with exclusive live performances by Lady Gaga and Adam Lambert. The deal would strengthen YouTube’s top position in the online video rankings. It would also represent a new phase in an already complex relationship.
After code goes live, make sure your data is flowing as expected, and regression-test your pre-existing reports. Once new code goes live the entire team has a rush of creative thought that can provide invaluable insight to your reporting capabilities.
