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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    Live with passion and purpose. Social dashboards indicate Facebook marketing fashion changes by the season. In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and stay on a regular diet...

  2. 10 Vital Steps to Building Social Influence

    Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. In essence, influence means you're inspiring others without having direct control over whether they take action.

  3. March Madness = Search and AdWords Madness?

    As of March 31st, they were employing almost 16,000 keywords, and go figure, that number has plummeted tremendously in the past few days as the live update confirms. It has finally come to a close with the University of Louisville Cardinals...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider tablets for live blogging events, smartphones for non-personal social accounts, video cameras for interviews, video or photo shoot staging supplies/fees, etc. Check out these handy formulas for calculating tangible social media benefits...

  5. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    The evening ended with exclusive live performances by Lady Gaga and Adam Lambert. The deal would strengthen YouTube’s top position in the online video rankings. It would also represent a new phase in an already complex relationship.

  6. How to Define a Web Analytics Process to Drive Better Insights

    After code goes live, make sure your data is flowing as expected, and regression-test your pre-existing reports. Once new code goes live the entire team has a rush of creative thought that can provide invaluable insight to your reporting capabilities.