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  1. 7 Content Marketing Tips to Recover From Google Penguin

    A linkable asset is, fundamentally, something that people will link to easily with little or no prompting. Here's some advice: To earn himself some internet fame, a tweeter named Jamie Jones posted a fake letter response from WeBuyAnyCar.com, after...

  2. 6 Reasons You Should Stay With Your Current Small Business SEM Provider

    This can feel a little impersonal. Some strategic advice will come in the form of creative ideas, such as how to make a social media campaign engaging for a boring product offering, or how to get people to opt in to an email list through a white...

  3. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Major repurchase: Important but come with a little experience (holiday) Before we buy though we will consider and research that "thing" and here we use everything from friends’ advice to expert reviews to help understand what the "right" choice...

  4. Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

    Google’s Bradley Horowitz responded to Facebook CEO Mark Zuckerberg’s recent verbal jab that Google is just “building their own little Facebook” in a Bloomberg.com interview. We know very little about them and we remember very little about them.

  5. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    Some people may jump right to ignorance or blame it on the fact that they got some bad advice from their brother-in-law or the C-level staffer in the office that is an armature SEO on the weekends. Marcus seemed like a nice enough kid, a little hot...

  6. Search Engine Optimized vs. Search Engine Friendly Websites

    For the purposes of this column, I'll speak pretty high level on the search engine "friendly" factor, then get down a little deeper into how it can become search engine optimized. When you commit yourself to building a website that can do well in...

  7. SearchDay | Are You Giving Away Free SEO Advice?

    How SMBs Can Optimize their Social Networking Time, Part 2 SEW EXPERTS: LITTLE BIZ Small business owners have limited time to spend on social media, so where are the best places to focus? How can an SEO provider protect itself from bottom-feeders...