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Little Engine That Could

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  1. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. From an audience perspective, we've already discussed why...

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Then the search engine sifts through the billions of photos on the Internet to select only images that contain the same visual phrases as the photo that was submitted originally by the user. Although reverse image searching may not be the most in...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. The definitions can even differ from engine to engine. PageRank is just a public facing value with little real...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Should a blog post be published on your blog or on a blog with a larger distribution like Search Engine Watch? While marketing practices are relatively known and can be summed by the various tactics in the marketing mix, content is the one that...

  6. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Jared Belsky, president of 360i, said the DNS is not just an optimization engine, but a "real-time recommendation engine that is giving marketers a new competitive advantage. Similar in vagueness to that of an individual's personal credit score...

  7. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Google is a darn good search engine. While there is certainly considerable value in receiving a lot of shares and building brand awareness, like American Greetings did with their video for "World's Toughest Job," it takes some creative thinking and...