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Little Engine That Could

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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    A user submits a search query to a search engine It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. You can create an endless amount of strategies for remarketing and we all...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. From an audience perspective, we've already discussed why...

  3. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Then the search engine sifts through the billions of photos on the Internet to select only images that contain the same visual phrases as the photo that was submitted originally by the user. Although reverse image searching may not be the most in...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...