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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Once again, you can reinforce the purchase triggers in slightly greater detail since you’ll have a little more space to work with. Before you start writing any content, check what the character limits for that product category are, since they can...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Whereas Penguin is still a switch that flips, or it's something that starts rolling out a discrete time, and so we're a bit more willing to talk about those and let people know and have a heads up, 'hey you might be affected by the Penguin algorithm.

  3. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    Yes, it can take longer to build those links that are harder to get, but they're more likely to stand the test of time, so I would put a little bit of effort into thinking about how you get those hard links, not just how you get the fast links...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    The AdWords data includes only AdWords touchpoints, so it's a bit more limited. But I'm going to gloss over that a bit and talk about the position-based model in AdWords. Modeling tools have been in Google Analytics for a while, so hopefully you've...

  5. Stimulate Your Search Marketing Creativity With the Random Input Technique

    When we find ourselves in a search marketing rut, it's time to get a bit creative. Discovering a whole new way of eating and relating to food, like when we were little and every day held the possibility of new tastes and textures.