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Literature

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  1. How to Create ‘Passion Pieces’ That Inspire People to Link

    Check through your client’s website and company literature – read as much of it as you can and pick out clues as to what their passions might be. Some of the most important pages in telling a client’s story are as dull as dishwater – and without an...

  2. Mark Twain Again Follows Halley's Comet...This Time in Google Doodle

    Twain, the master of American literature and acclaimed humorist, was born Samuel Langhorne Clemens November 30, 1835 and died April 21, 1910. How appropriate that in a month that a Google Doodle featured Halley's Comet that Google would follow up...

  3. Google Doodles: Vaclav Ctvrtek, Children's Day

    The Czech logo is a tribute to popular children's literature writer Vaclav Ctvrtek, and features two of his most popular characters, Rumcajs and Cipísek. Google has posted a Doodle on Google Czech Republic today in honor of a fairy tale writer...

  4. Really Google? Penalizing Good Sites To Get Some Bad Ones

    The site reviews obscure literature that content farmers or other regular book review sites would not bother with (except maybe Amazon). The results are in and more than the handful of "low-quality sites" have been swept from Google's search rankings.

  5. Google Zeitgeist 2010: The Year's Top Searches

    Humanity (charitable giving, Nobel Prize nominees and winners, health, books and literature) This year, they introduced HTML5 data visualization and a wrap-up video in addition to revealing the fasting rising searches in numerous categories based...

  6. Sysomos Uses Virtual Dollar Values to Calculate Social Media ROI

    The more literature a prospect has read on a specific product or service, the higher s/he will rank. Sysomos, the business intelligence platform for social media, launched the beta version of its Audience service with the double ROI promise of both...

  7. Google Scholar: Online Library or Plagiarist's Dream

    Google Scholar aims to sort articles the way researchers do, weighing the full text of each article, the author, the publication in which the article appears, and how often the piece has been cited in other scholarly literature.

  8. Machines In Translation: Do MT Engineers Dream of Selectric Sheep? - Part 3

    Nabokov saves his greatest wrath for a mistake software would make if tasked with translating literature. Nabokov goes into great detail describing how works of Russian literature have been punished by translators.

  9. Are Search Advertisers Paying More than they Need To?

    GSP is tailored to its unique environment, and neither the mechanism nor the environment have previously been studied in the mechanism design literature. Kevin Newcomb reports in the Clickz story: Search Ad Auction Models Flawed, Economists Say...