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  1. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    As most search marketers rush to Google's translate tool in order to translate their existing English keyword lists, they might be in for a rude awakening. However, if Yahoo Japan directly provides their data to Google, updated pages will be...

  2. 5 Search Topics You Need to Discuss with Your Client

    Begin with meetings, status calls, and sharing keyword lists. Those who've read my previous articles and musings know I'm a big fan of lists. English teachers may cringe, but lists make it much easier for our fragmented brains to focus on a...

  3. SearchDay | Should You Target the Head or the Long Tail?

    Here is Google's definition *With broad match, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren't in your keyword lists. Report: Carol Bartz Accepted Yahoo Offer to Become CEO...

  4. Those Mysterious Quality Scores: Fundamentally Simple

    The quality scoring system is based on a complex group and series of calculations that take into consideration the relationships among the words in keyword lists, in ad text and on landing page -- as well as many (possibly hundreds) of other...

  5. PPC Keyword Sets: Words to the Wise

    And that's exactly where we'll pick up next Monday, when I'll detail the steps for assembling great keyword lists. Search Engine Watch Expert Ron Jones summarized several good ones in "PPC.edu: Learn AdWords, Yahoo Search, adCenter Online.

  6. Planning your Search Strategy for the Latino Market

    You can create specific keyword lists for gender groups, and better communicate at their level. Bernier advises that you don't need to do strands of keyword lists. Commonly use Spanish language versions of popular search engines (Google EspaÑol and...