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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. Entering a keyword, for example "iPhone cases", reveals that this keyword has more than 4 million monthly searches and the average CPC is $.88.

  2. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    Travelers around the world had their wish lists, too. Top searches across engines included things like Obamacare (Affordable Care Act) at number six on Yahoo and one of the most-asked question at Ask.com: “When will Obamacare take effect?

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Experian Marketing Services has been tracking trending product searches through data from Hitwise, showing what's on people's wish lists as the holiday season approaches. Most U.S.searches for ‘Black Friday' this month have originated in Omaha...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) Then maybe you want to develop a broader topic that will be relevant and appeal to a wider swath of bloggers and resource lists. Should you expose a softer offer that maps better to...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Short Lists They also have these things called short lists, and so, as Rick, I sign up for a Rick Backus short list or a CPC Strategy short list, and I can add the products in there that are relevant to me, same way on Amazon, that they have lists...

  6. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Lists, Conversions and Reach Email is a great way to segment your customers and market directly to their interests, but you must build the lists first. Long-Term Content Plan: Use Google Trends to compare products and primary searches.