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  1. How to Create a Social Media Friendly Landing Page

    For mobile forms, check boxes and radio buttons work far better than drop down lists. Community managers can create great little posts that entice and pique the curiosity of friends and fans. We demonstrate every day that we can drive traffic from...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    This is a logarithmic score that lists the categories or 'topics' in descending order: Majestic's new Topical Trust Flow promises full web categorization. The feature has lots of potential: this article shows how it can be used to quickly identify...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Facebook targeting in particular has become much more...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). If you're new to remarketing, I suggest you focus on the highest-impact strategies first, and ensure you have large enough...

  5. Content Conundrum: The Vanity vs. Performance Dilemma

    Simply following shares, chasing lists, and reporting on social media metrics alone serves little business purpose. This includes subjective, poorly researched, and biased/agenda-based vanity lists. Not every piece of content you produce is great.

  6. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Now, within Marin Software, customers are able to import their Google...

  7. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    The act of generating fingerprints for each document may be effected by (i) extracting parts (e.g.words) from the documents, (ii) hashing each of the extracted parts to determine which of a predetermined number of lists is to be populated with a...