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  1. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Use these Twitter lists as your starting point: https://twitter.com/Casieg/top-ladies-of-seo-social and https://twitter.com/junemackweb/women-to-follow-in-seo. Not only was a great way to put finally put faces to names, it was an opportunity for us...

  2. Rise of the New School SEO Professional

    Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Opportunities from content marketing to GPS, local, and mobile optimization...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Short Lists They also have these things called short lists, and so, as Rick, I sign up for a Rick Backus short list or a CPC Strategy short list, and I can add the products in there that are relevant to me, same way on Amazon, that they have lists...

  4. Penguin 2.0 Forewarning: The Google Perspective on Links

    Just like the professor's research paper, which lists other research papers referenced by the professor in creating their paper. The professor only lists (links) to the other papers most relevant to and most important to to their paper.

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Lists, Conversions and Reach Email is a great way to segment your customers and market directly to their interests, but you must build the lists first. That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4...

  6. Thinking About a New Site? How to Set Killer (and Realistic) Goals

    Before we dive in, here’s the overview of a process for creating wish lists and setting goals for a new website: There are many steps in a “site migration. If you’re not familiar with the term, a site migration is a project where a new site is...

  7. Make the Most of Your Social Media Interactions: 9 Tips

    Many social networks including Twitter, Facebook, and Google+ enable users to create lists, favorites, or circles in order to customize what appears in your feed. You could order pizza and sit on your couch watching “Seinfeld” reruns, or work up...