SEO News

Listing Search Product Ads

RSS
  1. Videos Dominate Universal Search Results 65% of the Time [Study]

    Product Listing Ads in universal search saw the most growth in 2013. Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Product Listing Ads will continue to gain popularity and drive shopping performance. School may have just got out for some, but that doesn't mean search marketers can take a break. With much of the U.S.going back to school in late August or early...

  3. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    ProFlowers.com and 1800Flowers.com also maintain the top two positions for product listing ads (PLAs) impressions, with 12.4 million PLA impressions and 9.4 million impressions, respectively. Advertisers in the flowers and gifts sector spent more...

  4. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. Most searches happen in the summer months, when most babies are born in the United States – an insight...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose...

  6. PPC Management Operations: The Ultimate Guide

    Consider Remarketing and Product Listing Campaigns When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Site exclusions are to the Display Network what...

  7. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). As for marketers, the time to capitalize on Google Product Listing Ads...