While testing Local Graph Search, check-ins clearly seemed to be a ranking factor. Takeaway: Location is a strong signal, which shouldn't be a shock considering we are talking about Local Graph Search.
Expanding into other results-oriented categories like content marketing or local search just makes sense. Every site audit should include a look at the client’s local, GPS, and business listing presence.
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. And, when people search with their smartphones...
Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines, according to a Searchmetrics study. Google search has technical issues listing iTunes app pages – CNET
This is becoming more and more important with the convergence of second screen, or even local advertising, as people shop on the go. Unless you can, paid search still has a place for you. The story in the Harvard Business Review was titled, "Did...
Recent studies have shown users spend an average 14.7 seconds looking at the organic search results - with 8-15 results on a results page, that's about 2 seconds per listing to grab attention. For instance, does the search engine present universal...
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
Among the more interesting conclusions: result SERPs can actually become 14-result SERPs when Google blends local search results (in a pack of 7) with organic search results (also in a pack of 7). In August, Google began showing seven search...
By offering a helpline to businesses attempting to manage their Google+ listings, Google is lowering the barrier of entry, thereby increasing the number of businesses actively using Google+ Local. Google finally launched phone support for Google...
This would include your local business listing, a listing in the traditional search results, and a PPC ad. So, it is necessary to have a Google+ Local and Bing Local listing in order to take advantage of the valuable real estate at the top of these...
YouTube, Google+, PLAs (product listing ads), and Google Local will see increased visibility. Google will continue to feature its "money-making" products in search results. 2012 has been an exciting year for search marketers.
Who cared about how many times your search query listing appeared? When people are clicking through to a page from a search query listing you might see an inflation of your top-level domain hits. In a nutshell, Search+ personalizes your search...
First, they appear as a band of sponsored image ads, with product pictures, price and vendor, underneath the top search results listing: Google Product Search, formerly Froogle, was once a free tool to allow anyone with a Merchant Center account to...
This aligns federal, state, and local government with the core capabilities of online marketers in general and the search marketing industry in particular. Meanwhile, the federal government has launched Data.gov with over 370,000 datasets and a...
Several factors determine how well your Google+ Local page ranks in both the Google universal search results and Google+ local search results, but that is a topic for another discussion. When Google knows a search has local intent, it will include...
Local Other Ranking Components”] We improved our web ranking to determine what pages are relevant for queries containing locations.project “Answers”] We made improvements to display of the local time search feature.nearby.project “User Context...
Automatically generated, they appear in the top and bottom of Google search results. Search Engine Results In limited release, Media Ads contain a video component served in the AdWords ad in search results.
Well, aside from the idea that Google is now ranking these pages at the top of the search for non-local results and for a broad array of keywords, it is the issue again between user intent and landing page.
Are you missing an opportunity to fully understand and take advantage of the impact of local on search engine rankings? Use online local communities like Yelp and Google+ to claim your business listing.
Geo-Variance Research Explores Search Results Across 10 U.S. We did encounter this, as shown above, but not all of the results were as anticipated – some selected verticals are less affected by geo-variability than expected, and some more.
