Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve marketing performance? If you have an address that’s part of a shopping center or in a shared business, get familiar with...
The Death of Exact Match Anchor Text has been Wildly Exaggerated Exact-match anchor text keyword links: These anchor text links should point to the most appropriate page on the website (the one you are optimizing).
A new, second dynamic ad type is called Dynamic Search Ads and this matches up relevant searches with ads generated directly from your website.goals: Landing pages to match up with dynamic content. For retail, more shoppers are making their...
Who cared about how many times your search query listing appeared? When people are clicking through to a page from a search query listing you might see an inflation of your top-level domain hits. Or even new businesses where local search...
The ads only trigger for search queries that aren’t eligible to match existing keywords in your account. First, they appear as a band of sponsored image ads, with product pictures, price and vendor, underneath the top search results listing:
This aligns federal, state, and local government with the core capabilities of online marketers in general and the search marketing industry in particular. Meanwhile, the federal government has launched Data.gov with over 370,000 datasets and a...
Google’s most recent installment of their search quality highlights is out, listing more than 65 changes to the search algorithm from August and September. TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of...
If I am in Vegas, I can (and DO) get local results for a search that is not in my city. Basically, when user intent doesn't match the search page, your SUX… well sucks. Well, aside from the idea that Google is now ranking these pages at the top of...
Are you missing an opportunity to fully understand and take advantage of the impact of local on search engine rankings? Use online local communities like Yelp and Google+ to claim your business listing.
Beyond Search: Wider Marketing and that has translated into both specific search strings with volume ("elephant car insurance") and a position one listing in results for "elephant". How do you ensure a brand with a somewhat peculiar name has...
In Google alone, we have seen the entry of local results, the birth of universal search, the Caffeine update, Google Instant, and Search Plus Your World. We have to set forth in promoting our content to users to become a preferred personalized...
Match Your Offer to Your Prospect’s Immediate Desire In search marketing, timing relates to prospect readiness. In search marketing, this is pretty easy. We see this with our Google AdWords clients who pay a premium for the top-rank ad locations...
Even if the local search volume is so low that the number of new leads is negligible, AdWords has another trick up its sleeve. In conjunction with a prominent Google Places listing and lots of favorable reviews, AdWords can produce a prominent...
Select the right product category: Make sure your campaigns and your shopping feed are tightly structured for the right search query vs.product match. In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC...
These shortcuts lead to three popular local search categories – restaurants, coffee shops, and bars – with the option to tap "more" to see additional categories (e.g.shopping, ATMs, gas stations), part of what Google calls a simplified Places...
Local & Mobile Search Someday - Understanding Google Maps & Local Search Here's a recap of this week's columns and news stories for the week of Jan.to Feb.as reported by Search Engine Watch, as well as search news and tips from around the web.
Ads: Product listing ads bring a product search like result in the top position in the right column and Boost promotes a map-like result in a preferred position above organic results. Of those changes, Google Product Listing Ads and Google Boost...
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3," will look at targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions. Paid search has changed tremendously in 2010.
Google Places Search: Hiding Address No Longer Buries Listing - Understanding Google Maps & Local Search Local & Mobile Search Top 10 Local Search Insights for the Moment by Frank Watson The local search marketing game is changing fast, driven by...
These platforms take over the roles of existing websites and replace their ranking in Google Web Search. Normal search results are packed with Google products. As a search engine optimization (SEO) consultant, website owner, and web surfer, I find...
