SEO News

Listing Search Local Match

RSS
  1. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more: If a user is within a certain distance from a store, a local...

  2. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). Negatives offer important safeguards to ensure product targets aren't...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Make sure you're visible and present in local search, with up to date information for Black Friday. Support real-time hour updates via paid search using sitelinks. Quick tip: Update your local places feed one month before the holidays with hours of...

  4. 7 Ways to Make Your Google Search Result Stand Out

    Utilize search engine friendly file names and permalink structures to make your listing more relevant, for example, /awesome-web-page/. By helping Google understand the link between your business listings and your website, you are more likely to...

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account. This is a "search term match type" and it tells you how closely the person's search...

  6. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    Google’s most recent installment of their search quality highlights is out, listing more than 65 changes to the search algorithm from August and September. TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of...