Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. According to Review Trackers research, people searching Yelp for local businesses spend 2.5 times more time on a Yelp listing with photos.
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). As I explained in my blog post about BeastRank (right before Graph Search went live), I fully believe that likes, shares...
Local Search: Ad spend on local search is projected to grow from $1.2 billion to $9 billion by 2017. Every site audit should include a look at the client’s local, GPS, and business listing presence. Expanding into other results-oriented categories...
As search became more localized, we built and launched BOTW Local to help users find information on millions of businesses throughout the U.S. We need to step up our offering to stay competitive in the Local space, so we are redoing a lot of the...
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. Helping to drive relevant traffic and generate...
Google search has technical issues listing iTunes app pages – CNET Nearby renamed Local Search on iOS. Facebook calls out ‘Local Search’ on iOS – Inside Facebook Optimizing Local Search Campaigns - ClickZ
This is becoming more and more important with the convergence of second screen, or even local advertising, as people shop on the go. Now I search for "amazon designer jeans. The story in the Harvard Business Review was titled, "Did eBay Just Prove...
Recent studies have shown users spend an average 14.7 seconds looking at the organic search results - with 8-15 results on a results page, that's about 2 seconds per listing to grab attention. For instance, does the search engine present universal...
Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve marketing performance? If you have an address that’s part of a shopping center or in a shared business, get familiar with...
Among the more interesting conclusions: result SERPs can actually become 14-result SERPs when Google blends local search results (in a pack of 7) with organic search results (also in a pack of 7). In August, Google began showing seven search...
By offering a helpline to businesses attempting to manage their Google+ listings, Google is lowering the barrier of entry, thereby increasing the number of businesses actively using Google+ Local. Google finally launched phone support for Google...
So, it is necessary to have a Google+ Local and Bing Local listing in order to take advantage of the valuable real estate at the top of these search results pages. This would include your local business listing, a listing in the traditional search...
By improving their algorithm and supplementing their spam control with Human Quality Raters, Google has made it increasingly difficult to manipulate search rankings via spammy backlinks. Join Local Business Groups:
A new, second dynamic ad type is called Dynamic Search Ads and this matches up relevant searches with ads generated directly from your website.goals: For retail, more shoppers are making their decisions before going to the store or buying online...
Verify Your Google and Bing Local Listing It doesn’t take long to claim your listing and show search engines that you have control over your external profiles. The new world of SEO is heavily focused on the message you send, whether it be search...
YouTube, Google+, PLAs (product listing ads), and Google Local will see increased visibility. 2012 has been an exciting year for search marketers. The upcoming year will present new obstacles and opportunities for agile search marketers.
Google Adwords' Keyword Tool is fantastic for giving you paid search data on keywords so you can find the most popular variations of your keywords. If you click on More under Search Filters, you see a bunch of other popular hashtags that make...
Who cared about how many times your search query listing appeared? When people are clicking through to a page from a search query listing you might see an inflation of your top-level domain hits. Or even new businesses where local search...
First, they appear as a band of sponsored image ads, with product pictures, price and vendor, underneath the top search results listing: It furthers the 2-year-old march towards paid search without keywords.
This aligns federal, state, and local government with the core capabilities of online marketers in general and the search marketing industry in particular. Meanwhile, the federal government has launched Data.gov with over 370,000 datasets and a...
