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  1. Drive Your Clicks In-Store With Local Inventory Ads

    If your business or client has a physical store, then these ads are a great addition to any marketing campaign. Local inventory ads are a new version of a product listing ad. If a user is within a certain distance from a store, a local ad will be...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to be fast enough to act quickly in a competitive landscape," DoubleClick writes in the post. Instead, purchase detail reports give granular...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a company to team up with. How does [VENDOR NAME] ensure data is always up to date when locations go in...

  4. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    When an online local listing for a business is incorrect, who’s to blame? Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand. Having an accurate listing is especially vital...

  5. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Or business services: EMarketer said Google’s mobile search growth can be attributed to enhanced campaigns and Product Listing Ads (PLAs), "both of which contributed to increased click share on mobile throughout 2013 and will continue to do so.