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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a company to team up with. How does [VENDOR NAME] ensure data is always up to date when locations go in...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    When an online local listing for a business is incorrect, who’s to blame? Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand. Having an accurate listing is especially vital...

  3. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Or business services: EMarketer said Google’s mobile search growth can be attributed to enhanced campaigns and Product Listing Ads (PLAs), "both of which contributed to increased click share on mobile throughout 2013 and will continue to do so.

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Localize on-page business content (e.g.hours, driving directions, local descriptions, etc. Providing your business feed isn't the only step.

  5. PPC Management Operations: The Ultimate Guide

    Every business is different and the level of attention needed for certain accounts will vary. You want to make sure you're claiming top spots in paid search placement, just like in organic search. Site exclusions are to the Display Network what...

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do. If you're not familiar with dwell time, it's the time in between a user clicking through a listing in the SERPs...

  7. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. Google's Product Listing Ads (PLAs) have become...

  8. 6 Essential Elements for Mobile SEO Success in 2014

    With this understanding, a local business, or a business with multiple locations knows that making their physical address(es), hours of operation, and contact information readily available to mobile searchers through a mobile-friendly website and...

  9. How to Dominate the Entire First Page of Google

    PLAs are another great way to take up brand real estate for an ecommerce business that sells its own branded merchandise, for example. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion...

  10. How Link Building Changed in 2013

    Social lets a business amplify the outreach through a network of self-directed fans," Forrester said. For a full listing of 2013 updates, Moz has a great list. Yandex, the Russian search engine, announced plans to ignore links as a ranking factor...