SEO News

Listing Search

  1. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many...

  2. The Evolution of SERPs and User Behaviors

    In 2005, users were served the same 10-listing format for practically every search they did. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus.

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. If a user is within a certain distance from a store, a local ad will be shown over a standard product listing ad. Running local inventory ads isn’t as simple as product listing ads, as...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Search is continually growing as an important revenue source for e-commerce businesses. If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site. Bidding by keyword in standard search campaigns will...

  5. What’s the Deal With Links From M.Biz? Should You Disavow?

    Take a look at this: A site search for mentions of on shows more than 10,000 results! I have been asked this frequently enough that I decided that an article on this topic would be useful to readers of Search Engine Watch.

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...