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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It's critical to make Panda-proofing your site a priority, by habitually auditing your domains for low-value content that could negatively impact organic search visibility down the road. Or maybe you used article spinners or concatenation schemas...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics, so finding a partner...

  5. Videos Dominate Universal Search Results 65% of the Time [Study]

    Product Listing Ads in universal search saw the most growth in 2013. Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results...

  6. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    School may have just got out for some, but that doesn't mean search marketers can take a break. With much of the U.S.going back to school in late August or early September, that puts retailers into prime search opportunity starting in July.

  7. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    So site owners wind up with this listing in Google's search results: Many terms are used within the search industry. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy.

  8. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...