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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Search is continually growing as an important revenue source for e-commerce businesses. If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site. Bidding by keyword in standard search campaigns will...

  2. What’s the Deal With Links From M.Biz? Should You Disavow?

    Take a look at this: A site search for mentions of searchenginewatch.com on m.biz shows more than 10,000 results! I have been asked this frequently enough that I decided that an article on this topic would be useful to readers of Search Engine Watch.

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  4. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and...

  5. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It's critical to make Panda-proofing your site a priority, by habitually auditing your domains for low-value content that could negatively impact organic search visibility down the road. Or maybe you used article spinners or concatenation schemas...