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  1. Introducing the Local Marketing Adoption Curve

    But local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. At the crawl stage, you want to focus on achieving brand consistency by getting the basics right with your...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...

  3. 9 Things You Must Update When Moving Your Business Location

    Beyond the local directory listings, it's worth changing as many local citation websites as possible to the new address or phone number. If you rely on local search, or mobile search, to bring visitors and customers to your location, then moving...

  4. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.

  5. Google Eye-Tracking Study Highlights Impact of Local/Places Results

    Google’s different SERPs formats seem to have varying effects on users and those using video and local search listings will find these results promising. A few of the results actually suggest that if you’re targeting a query with local connotations...