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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    When an online local listing for a business is incorrect, who’s to blame? Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand. Having an accurate listing is especially vital...

  2. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  3. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Or business services: EMarketer said Google’s mobile search growth can be attributed to enhanced campaigns and Product Listing Ads (PLAs), "both of which contributed to increased click share on mobile throughout 2013 and will continue to do so.

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    It's all about aligning the content to business goals. The differences in their opinions clearly reflect their own personal business goals. I think every business's content strategy will vary depending on their unique goals and priorities.

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localize on-page business content (e.g.hours, driving directions, local descriptions, etc. Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Providing your business feed isn't the only step.

  6. PPC Management Operations: The Ultimate Guide

    Every business is different and the level of attention needed for certain accounts will vary. Consider Remarketing and Product Listing Campaigns Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at...

  7. Yelp CEO Confirms Sting Operations to Clean up Paid Reviews

    Amidst mounting pressure from outside competition, he was about to do something his conscience told him was a bad idea, but his family business of three generations was faced with dire straits. Every business wants to be the local shop, the go-to...

  8. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do. If you're not familiar with dwell time, it's the time in between a user clicking through a listing in the SERPs...

  9. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. Google's Product Listing Ads (PLAs) have become...

  10. 6 Essential Elements for Mobile SEO Success in 2014

    With this understanding, a local business, or a business with multiple locations knows that making their physical address(es), hours of operation, and contact information readily available to mobile searchers through a mobile-friendly website and...

  11. How to Dominate the Entire First Page of Google

    PLAs are another great way to take up brand real estate for an ecommerce business that sells its own branded merchandise, for example. The following are ad extensions available in Google that increase the depth of your brand listing: