SEO News

Listing Ads Product

RSS
  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and utilize the new tools. The new Google tools are available for sellers using Google...

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    Product Listing Ads in universal search saw the most growth in 2013. Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results...

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Product Listing Ads will continue to gain popularity and drive shopping performance. School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing according to...

  5. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    ProFlowers.com and 1800Flowers.com also maintain the top two positions for product listing ads (PLAs) impressions, with 12.4 million PLA impressions and 9.4 million impressions, respectively. Advertisers in the flowers and gifts sector spent more...

  6. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. Most searches happen in the summer months, when most babies are born in the United States – an insight...

  7. 26 Free Must-Have Tools for PPC Success

    Who wants to update thousands of product listing ads manually? If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Bing Ads Editor Not to be outdone, Bing Ads has some great free tools of its own.