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  1. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). As for marketers, the time to capitalize on Google Product Listing Ads...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. This is a "search term match type" and it tells you how closely the person's search term (that triggered your ads on Google) is related to the actual...

  3. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    Aaron Wall from SEObook investigates the page coverage of a single results page based on browser size and concludes that "when Google includes 4 AdWords ads only 50% of web browsers get to see the full 2nd organic listing, while only 20% get to...

  4. Integration in a Decentralized World

    Next, list your media that is episodic or campaign flight-driven (e.g.paid search, display ads, TV) into the appropriate months when these campaigns are live. Given that 39 percent of sales follow up from an online local search happens via...