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  1. Killer PPC Ads: The Fundamentals

    Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA. Ad extensions there is no easier way to pump up the impact of the PPC ad than utilizing ad...

  2. The Search Engine Update, June 17, 2002, Number 127

    The owner of this site claims that for categories where only the paid Yahoo Express submission fee is offered, this will create an alternative "free" submission form for the category. To be listed here, there is only one choice, to pay the $299...