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  1. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  2. The Evolution of SERPs and User Behaviors

    In 2005, users were served the same 10-listing format for practically every search they did. Everyone has, at least once, clicked on the first listing only to realize it wasn’t right. Last month, Mediative released a new eye tracking study showing...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more: If a user is within a certain distance from a store, a local...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick launched Shopping campaigns support in March, which it says offers a simple, flexible way for retailers to manage their Product Listing Ads (PLAs). Additional features include: support for AdWords Shopping campaigns; inventory-aware...