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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and utilize the new tools. Google has announced two new tools for Google merchants on the...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Or maybe you used article spinners or concatenation schemas to scale and produce "unique" content across hundreds of automated listing pages across your site. With the recent Panda 4.0 update, it's more important than ever to tend your content flock.

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What tools exist to help with duplicate listing suppression? Listing Management Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations.

  5. Videos Dominate Universal Search Results 65% of the Time [Study]

    Product Listing Ads in universal search saw the most growth in 2013. Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results...

  6. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Product Listing Ads will continue to gain popularity and drive shopping performance. School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing according to...

  7. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    So site owners wind up with this listing in Google's search results: Many terms are used within the search industry. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy.