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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    When an online local listing for a business is incorrect, who’s to blame? Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand. Having an accurate listing is especially vital...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic to generate sales. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You can build what looks like a persona through social chatter and surveys and all kinds of other listing tools. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection.